About

A small studio of one, by design.

Daniel, freelance web designer, sitting outside a café

I'm Daniel. For 6+ years I've been building websites and running digital marketing for small businesses — mostly the kind run by people who are brilliant at their craft and allergic to marketing speak.

I work across Wix Studio, Squarespace, Shopify, Framer and Webflow, so the recommendation you get is based on what you'll be comfortable running after I've handed it over — not on what's easiest for me.

Over 80 launches later, the thing I care about hasn't changed: a site should earn its keep. If it doesn't bring you work, it's an expensive business card.

Why choose me

Personal attention

I take a handful of projects at a time so yours is never sitting in a queue.

Measurable results

We agree on the number that matters — bookings, orders, enquiries — before we design.

Honest communication

If something won't work or isn't worth your money, I'll say so on the first call.

Real experience

Six years and 80+ launches for shops, studios, trades and restaurants.

Platform range

Wix Studio, Squarespace, Shopify, Framer, Webflow — chosen to fit you, not my habits.

Attention to detail

Alt text, load speed, mobile spacing. The unglamorous things that quietly do the work.